Sep.10, 2013
3D Systems (NYSE:DDD) announced today that it has acquired The Sugar Lab, a start-up micro-design firm based in Los Angeles, California, dedicated to 3D printing customized, multi-dimensional, edible confections in real sugar. The terms of the transaction were not disclosed.
Kyle and Liz von Hasseln, a husband and wife architectural design team started their Sugar Lab for custom 3D printed sugar earlier this year. With their background in architecture and their love for complex geometry, they took advantage of 3D printing to bring custom sugar to the genre of mega-cool cakes.
The Sugar Lab adopted 3D Systems' Color Jet Printing (CJP) technology to print on a sugar bed using different flavored edible binders that meet all food safety requirements. 3D Systems plans to immediately integrate The Sugar Lab 3D printing technique into its consumer content-to-print platforms.
"The overlap of technology, food and art is so rich, and the potential for customization and innovation is limitless," said Liz von Hasseln, cofounder of the Sugar Lab. Existing commercial applications for printable sugar include complex sculptural cakes for weddings and special events that are made possible only with 3D printing, and customizable confections for bake shops and restaurants.
"I believe there is a social covenant for indulgence that begins with desserts and The Sugar Lab will accelerate our ability to bring edible 3D printables to the masses while empowering chefs, restaurateurs and confectioners with never before explored digital creation tools for food," said Avi Reichental, President and CEO of 3D Systems. "We are absolutely thrilled to partner with two kindred spirits; Liz and Kyle von Hasseln to quickly re-purpose our core 3D Systems print technology and jointly create delicious, custom confections."
Posted in 3D Printing Company
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Sugar Lab uses 3d Systems printer technology already... They are just buying up the experience and IP to use their own systems for a different application... Therefore getting somewhere faster than they may have on their own... they are not buying a competitive product, just the "know how" to use their own systems in new ways and put some velocity behind the new application...
Bill C wrote at 9/10/2013 6:29:33 PM:
Doesn't is seem like anti-competition for one company to be buying so many 3d printer startups?
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