Dec.10, 2011 

Ad Week recently awarded stop-motion animation "Back to the Start" the No. 2 spot on its 10 best commercials of 2011 list.

“Back to Start” depicts a farmer’s journey to sustainable farming. It follows his life as he turns his family farm into a factory farm. He realizes one day that this industrial animal factory is not how he visions a farm should be. He goes "back to start" by ridding his farm to more sustainable farming methods.

The film was directed by London-based filmmaker Johnny Kelly for Chipotle Mexican Grill. Several of the physical models in the film were created through 3D Printing technology. They use Dimension 3D Printer from 3D printer manufacturer Stratasys to produce replicas of the animatic drawings that acts in the video.

"The beauty of using the Dimension 3D Printer for this project was that we could produce exact replicas of the animatic drawings, rather than guessing about sizes and details as we might have done with hand-sculpted models," Bob Thorne, Artem special effects supervisor, explained. "To be honest, before we got the Dimension 3D Printer, we would have subcontracted out this type of work, but now that we have the right tool for the job, we are saving both time and money."

If they use traditional production methods, these models might have taken days to sculpt by hand. But with the Dimension 3D Printer, Thorne and his team completed the process overnight.

Watch below the short firm - "Back to The Start":

Below is a behind the scenes look at the process of creating "Back to the Start." Bob Thorne, Artem special effects supervisor, explain how the team used its Dimension 3D Printer to create the models.

“Back To The Start” has already more than 2.4 million YouTube views. For the soundtrack, music icon and family farm advocate Willie Nelson performs Coldplay’s classic “The Scientist”. The song is available for purchase on iTunes, with proceeds ($.60 per download) benefiting the Chipotle Cultivate Foundation, which provides funding to support sustainable agriculture, family farming, and culinary education.

"The Scientist":


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