Jul.2, 2013

IBM is revealing a different kind of Wimbledon champion this year. To give tennis fans a new perspective on the competition, IBM is ranking players at Wimbledon 2013 in a different way, by combining analysis of their match performance with the fans' opinion of them on social media. The top players will be listed on the IBM Wimbledon Leaderboard.

And this year IBM will bring these live statistical streams to life in a unique contest. Every 20 minutes the IBM Kiosk gets a raw data from IBM then the staff there uses 3D printers to produce a specially designed trophy for the leading player, as a live demonstration of how real-time data analytics can help businesses make more insightful decisions and deliver what their customers really want.

Nine Ultimaker 3D printers are working continuously on-site to print out these limited edition souvenir trophies, and each one takes 2-3 hours to make. The idea is to use different color everyday, and by the end of the tournament they could have a timeline of all the trophies.

In this video below, IBM Kiosk Manager Sophie Lindström and Senior 3D Printing Technician Dave Marks explain how the system works, showing some of the trophies that have been created in the tournament so far.




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