Sep.2, 2013

Global games giant Ubisoft announced it has partnered with new content studio Drifter to build a 3D character creator tool for its fans.

Owen Hughes, Digital Marketing Manager for Ubisoft Australia explains:"For years Ubisoft games have provided some of the most exciting game characters in the world. This project gives our passionate fans the chance to show us their own creations."

This 3D character creation tool allows people to build characters inspired by Ubisoft games, customise a range of armour, weaponry and a few other fun accessories.

The resulting character can then be shared across social media platforms, and can be used as a Facebook profile picture.

In addition each week the most creative submission will win one of the latest Ubisoft Game titles, for the console of their choice. And each month every character created is also eligible to go into the competition draw for the chance to win a 3D printed version of their character.

Josh Hunt, Creative Director at Drifter, says:"This was a really exciting opportunity to involve the Ubisoft fan base in something that was both visually and interactively rich. Gaming fans love the individual titles and characters that Ubisoft develops but we wanted to take these fans one step closer to the brand that delivers them."

The site is launched for Australian and New Zealand fans to create their own 3D character, and the competition will run for six months.


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