To support the 13th December release of The Hobbit: Desolation of Smaug, Microsoft and Warner Bros announced the launch of a new cross-platform campaign and are offering a free 3D printer blueprint of The Key of Erebor from the film.
The ad campaign will run across Windows 8, MSN, Xbox 360, with an interactive, deep-dive into the film, including information about key characters, events and artefacts from the movie, actor biographies, behind-the-scenes videos and desktop wallpapers available for download.
The most interesting part is a 3D printer blueprint. The campaign will also offer Hobbit fans a free blueprint download for a 3D-printed model of "The Key to Erebor" – a major artefact in the film's plot. Fans will be invited to produce their very own collectable memorabilia from The Hobbit: The Desolation of Smaug for the cost of the print. The download will become available on the day the film is released: 13th December 2013.
Owen Sagness, General Manager for Microsoft Advertising & Online UK, says: "By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug's 'key' artefacts, we're providing a genuinely valuable and unique experience that puts the consumer first, while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology."
Posted in 3D Printing Applications
Maybe you also like:
- 3D-printed artificial heart to pump human waste to power future robots
- Lady Gaga's 3D printed dress
- 3D-printed jewelry made out of 18 carat gold
- MakerBot, Saks & MasterCard to bring 3D printed snowflakes to holiday shoppers
- 3D printer could make 150 prosthetic eyes in an hour
- 3D printed band coming soon to the stage at Euromold
- 3D printing helps build new nose for 6-year-old boy
- Philadelphia becomes first city to ban 3D gun printing
- Fan creates a 3D-printable version of classic computer game Archon
- 3D Systems and NOOKA launch 3D printed Zub 40 watch collection
- Bloc Party's Kele Okereke to release 3D-printed record
- Researchers use CT scans, 3D printing to re-create hidden dinosaur fossil
- New project aims to 3D print heart within a decade
- First-ever 3D printed electronics set to launch into Space today
- Concerns raised as ban on 'undetectable' 3D-printed guns ends in 3 weeks
- Giant Bicycles begins 3D printing saddles
- 3D printed chocolate sculptures make sweet display
- Caskstrength Creative uses 3D printing to promote new 3D Scotch whisky
BC wrote at 2/14/2014 1:41:17 AM:
Here is another version...pretty good too http://grabcad.com/library/key-of-erebor-1
Bry wrote at 12/17/2013 6:23:28 PM:
This was a lie. It's been almost a week past the supposed release of the file and nobody has seen it. Too bad, I thought it would be nice to give out a few keys at the show.
chris wrote at 12/17/2013 4:31:19 PM:
Anja wrote at 12/17/2013 12:02:53 AM:
According to Microsoft:"Going live on 13 December – the day the second instalment of The Hobbit trilogy is released in cinemas across the UK – the blueprint will be offered within the Ads-in-Apps creative. Fans can download this from the ad and use a 3D printer to create their very own keepsake."
hobbitfan wrote at 12/16/2013 11:32:19 PM:
WHERE IS THE LINK!!!! I NEED IT SOOOOON.
what, no print wrote at 12/15/2013 6:56:16 AM:
vaporware, still no download available...
3dlyx wrote at 12/13/2013 12:01:46 PM:
cant find a download link within the ad on msn
laxmi wrote at 12/5/2013 10:32:35 AM:
Thank you for posting the great content…I was looking for something like this…I found it quiet interesting,hopefully you will keep posting such blogs….Keep sharing…
biged fromny wrote at 12/2/2013 9:15:50 PM:
what is a 3d printer blueprint?