Jan.16, 2014
Hershey (HSY), the largest producer of quality chocolate in North America, announces a collaboration with 3D Systems (DDD) to explore ways to use 3D printing to create food products.
Hershey and 3D Systems Corp. reached a multi-year joint development agreement to explore and develop ways to use 3-D printing technology to produce edible foods, including confectionary treats.
"We believe that innovation is key to delivering relevant, compelling consumer experiences with our iconic brands," said William Papa, Hershey's vice president and chief research and development officer. "Whether it's creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3-D printing as a way to keep moving our timeless confectionery treats into the future."
Financial terms of the deal were not disclosed. "Mainstreaming 3-D printing is fundamental to our success," said Chuck Hull, 3D Systems' chief technology officer.
Hershey is one of the oldest chocolate companies in the United States. Hershey is now focusing on introducing new products frequently and taking advantage of growth opportunities through acquisitions of different companies. This can expand its market with diversified products. The international division of Hershey exports their products and maintains licensing agreements with partners all over the world and offers more than 80 brand names of confectionery products.
The company currently has stores over 70 countries worldwide. There are 14,000 employees and the net sales have over $6.6 billion. China and Mexico are Hershey's key international markets and it will focus the competitive advantage in US and Canada.
Posted in 3D Printing Company
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