Jan.30, 2014

To celebrate the 50th anniversary of its bestselling trainer shoe - Stan Smith shoe - named after the American tennis player, Adidas opened a pop-up store recently at the Old Truman Brewery in East London. 50 years ago Adidas introduced two new Stan Smith collections and up to now, more than 40 million pairs have been sold.

The pop-up was a scale replica of an Adidas Stan Smith shoebox. Aside from selling limited edition shoes, the store features "an interactive floor, a digital 'Stan Yourself' station, and a 3D printing post" that allows consumers to be able to take part in an interactive experience and customize their lace locks using 3D printing. 3D Systems Cube printers lined the walls and were operating live in the store. The printers worked away making personalized lace locks for the customers to put the finishing touch on their shoes.

Images: innovate7

The pop-up also previewed an app called 'Stan Yourself' that let users imprint their own portraits and signatures in place of classic Stan Smith image found on the inside of the shoe.

Image: Adidas

Adidas has been using 3D printing to speed up the shoemaking process. At Adidas, previously 12 technicians were required to handmade its prototypes. With 3D printing no more than two are needed. The company said 3D printers had reduced the time it needed to evaluate a new prototype by four to six weeks to one or two days.

The Stan Smith pop-up was open to the public until January 19th.


Source: Cubify

Posted in 3D Printing Applications



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