Jan.31, 2014
For businesses and agencies looking into the future, rolling a 3D printing strategy into a marketing campaign could be a smart way to get fans and followers. belVita Breakfast Biscuits announces the launch of its new "#MorningWin -- Steady Energy, All Morning Long" campaign utilizing both social listening and 3D printing technology.
The belVita brand introduced its first breakfast biscuits in France more than a decade ago and now sells in more than 40 countries around the world. The integrated campaign includes a national television spot, a storefront retail activation on New York's Lower East Side, a rich social media program and content integration. The campaign encourages consumers to share how they use the steady energy from crunchy belVita Breakfast Biscuits to achieve their morning wins through a variety of fun rewards.
Droga5 and experiential agency Fake Love are collaborating on this campaign for belVita. They select their favorite tweets from people who share with @belVita on Twitter using the hashtag #MorningWin and then send tailored responses to selected morning wins, including personalized certificates, videos, virtual 3D trophies, 3D trophies printed in real time on a UP! 3D printer.
"When you think about it, every morning has a moment of victory like finding socks that match," said Kevin Brady, Executive Creative Director, Droga5. "belVita is a breakfast biscuit that gives you steady energy in the morning. So we made a twitter campaign to give people custom 3D printed trophies for the little things they do in the morning."
Check out the video below for a demo of the campaign.
Update: - Jan.31, 2014
We got a #MorningWin award from belVita today!
@3dersorg We love using them. Thanks for the shout-out. Here's a #MorningWin award for you. pic.twitter.com/4cbWKP6VvQ
— belVita (@belVita) January 31, 2014
Posted in 3D Printing Applications
Maybe you also like:
- Disabled students design 3D printed gadgets to ease their lives
- Japan loves 3D printed sad Keanu
- Innovation Hub comes to Toronto
- Cody Wilson, designer of 3-D printed gun, signs book deal
- Navy helps 3D printed buildings become 'concrete'
- Make the mini selfie for your wedding cake - with 3D printing
- Microsoft built 75 3D printed console designs for Xbox One
- First 3D printed lower jaw implant in China
- Changemaker designs portable, 3D printed wheelchair ramp
- The Lux, a 3D-printed medium-format camera you can build yourself
- Personalized popsicles with the Icepop Generator