Feb.3, 2014

Bow & Drape's office. Image courtesy of Bow & Drape

Bow & Drape, a fashion brand and platform which allows women to customize their own clothing, announced on Thursday last week that it has raised $1.2 million in funding led by VegasTechFund, the seed stage investment firm founded by Zappos founder Tony Hsieh. Other seed investors are Great Oaks Venture Capital, Triple Point Capital and Angel Hub.

The company, which recently relocated its headquarters from Boston to New York City, is one of those companies to attain venture funding through mass customization and experiments with 3D printing. Bow & Drape sources and manufactures textiles and leather through its vendor-partners and plans to 3D print some of its accessories through New-York based 3D printing service company Shapeways.

All funds will be used to support the company's continued growth and expansion. Since Bow & Drape's launch in 2012, the business experienced nearly 300% revenue growth and in 2013, according to the company, it has maintained a return rate of under 6%.

The brand features weekend wear for ladies who want to look chic, feminine and effortless, and incorporates creative technology into the shopping experience. The proprietary "design studio" lets women see their actual creations as they build them and produces photo-realistic garments on screen. "This is the future of fashion: disintegration into total individuality," said Aubrie Pagano, founder and CEO of Bow & Drape. "I want to get women back to wearing clothes for more than 20 seconds. These are pieces they will love and tell stories about for 20 years."

Posted in 3D Printing Applications



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