Feb.14, 2014

3D printer maker 3D Systems (DDD) and Hasbro (HAS) announced today their intent to co-develop, co-venture and deliver play experiences powered by 3D printing for children and their families later this year.

3D Systems offers a wide set of printer options for business and home users. Combines Hasbro's world-renowned portfolio of consumer brands, the collaboration is meant to "jointly define, shape and lead the entire digital play space, powered by 3D printing," said Avi Reichental, President and CEO, 3DS.

3D Systems has been spending more on R&D, sales and marketing expenses, along with generally higher costs related to making acquisitions. It believes that scale is central to achieving the full potential of its business model, said 3D Systems in a statement earlier this month.

The Rhode Island-based multinational toy company Hasbro develops and produces television programming for more than 180 markets around the world. Hasbro is known for selling more boys' products, but has recently garnered strong demand for games and girl-focused products. The company owns Tonka, Parker Brothers, Milton Bradley, and Playskool.

This partnership give 3D Systems access to Hasbro's world-renowned brands and retail presence. But it also offers endless potential to bring incredible new play experiences for kids, said Hasbro President & CEO Brian Goldner.


Posted in 3D Printing Company



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