Mar.8, 2014

SXSW is a massive festival, bringing together bright minds in digital technology, health, film, gaming and more. At this year's SXSW, Oreo steps it up with an Oreo Trending Vending Lounge, a space that will deliver "deliciously hyper-personalized and customized snacks based on real-time data collection," says the team at Mondelez International, the owner of Oreo.

Powered by Twitter, two custom-made vending machines with a 3D printer will enable SXSW attendees to create and eat custom 3D printed Oreo cookies based on trending social conversations.

To start, users browse a selection of "trending flavors" displayed on a large touch screen panel on the front of the machine. Users choose from 12 flavors and colors of creme and then watch as their unique Oreo cookies are built. Custom-created by technology design firm and innovation lab MAYA Design, the experimental machines use 3D printing technology to assemble the Oreo cookies in less than two minutes. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet.

The Oreo Trending Vending Lounge also features a display screen showcasing tweets using the #eatthetweet hashtag and a Milk Bar serving a variety of milk types and flavors. Several Oreo cup containers will have a star printed on the bottom to signify that the user has won a prize. Winners can redeem the cups for prizes at the Milk Bar, including possible access to key SXSW events and SXSW-exclusive Oreo t-shirts. The space also includes a DJ, two free charging stations and free Wi-Fi.

"We're connecting trending moments to the cookie itself," said Bonin Bough, VP of global media at Mondelez International, the owner of Oreo.

The Oreo Trending Vending Lounge is open to all SXSW Interactive Festival attendees from noon to 7 p.m. CT on March 7-11. The lounge is located in the SXSW Gold Urban Oasis, at Trinity Street & Cesar Chavez in Austin, Texas.


Posted in 3D Printing Applications


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