April 4, 2014
ImagiGadget launched its product line of Wave Hooks in January. After seeing initial success, they launched two crowdfunding campaigns on Indiegogo and Kickstarter. Within 10 days, initial goals of $3,000 for each campaign were dwarfed by the $18,329 worth of funding, 500,000 website hits, 700 backers, and over 1,000 units on pre order.
Wave Hooks is a shower accessory meant to hold specific items such as a beer, wine glass, or normal bathing items. "Even in a earthquake, it's not going anywhere." tells the smart salesman, CEO Michael Aylesworth, in the Kickstarter demo video. Its most popular product the Wave Hook Bath Tub Wine Glass Holder represents most of that success. It is a simple suction cup, plastic holder that allows you to enjoy a glass of wine while taking a bath.
All Aylesworth's product can be 3D printed at home and he estimates that he can produce 50 -75 Wave Hooks a month. In order to make sure his backers receive their product on time, Aylesworth said the startup would be partnering with contract 3D printers on www.MakeXYZ.com to manufacture and deliver the 1,066 units ordered.
"In addition to producing the units in house, we will be outsourcing approximately $5,000 worth of contract 3D printing to the MakeXYZ community," Aylesworth said. Average orders for contract 3D printing is $50, according to Aylesworth, who has provided 3d printing and product development services on MakeXYZ in the past.
Aylesworth also indicated on his update video that ImagiGadget will be pursuing a much larger expansion of its successful Wave Hook product line using more traditional and much higher volume manufacturing technologies such as injection molding. "We are looking to injection molding having these products in national retailer outlets by September," Aylesworth said in the video.
All the rewards for the crowd funding campaigns have been capped for orders to be fulfilled in May. New rewards will be added for fulfillment in June.
"We want to be very bullish in our expansion, but also extremely conservative and respectful of those backers who invested their money early on and expect their product on time," says Aylesworth. He continued: "Bringing a new product to the market is very exciting for us as the inventors and manufacturers, but when you see this kind of viral excitement in the market place, everyone from consumers to investors get a really incredible experience and sense of accomplishment."
The Wave Hook Wine Glass holders are $15 on pre order and Aylesworth has said that wholesale pricing will be available as soon as the injection molding process is up and running, likely this summer.
Posted in 3D Printing Applications
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