April 17, 2014

With the emergence of desktop 3D printing, Adobe, one of the world's most popular creative software suites has added new tools to Photoshop that let users create and edit designs for 3D printing. Adobe announced in January an update to Photoshop CC that includes 3D printing capabilities as a means of "simplifying the 3D print process."

This month, right before Easter time, the Adobe 3D printing studio went one step further by inviting users to its first ever Adobe 3D printing pop up store in London to have a look at how 3D printing works with live 3D-printing demos. Adobe has also created a cute Charlie & the 3D Egg ad to promote 3D printing Photoshop CC and new fuctionality.

In the ad, one cute chick named Charlie wakes up in the morning and starts looking for freshly laid eggs in the barn. Irritated, he 'Chirps' to his followers online,

'Just seen the eggs that have been laid today. Guess what? Brown, boring, D.U.L.L #meh'

He blieves chicks deserve more beautiful eggs. So he goes online searching info on 'How to make an awesome egg'. Inspired by the ideas online, Charlie decides to create an egg of his own. He purchases a MakerBot Replicator 3D Printer, and uses Adobe Creative Cloud (and Photoshop CC) to design his very own eggs.

Because something worth doing, is worth doing beautifully.

Since Adobe Photoshop CC can now be used to create, color and texture 3D models, Charlie successfully designs and prints out a bright red, quirky egg.

"If you can imagine it, you can build it." notes Adobe. "Now, by simply clicking 'Print' in Photoshop CC, creatives can bring 3D designs to the physical world." said Winston Hendrickson, vice president products, Creative Media Solutions, Adobe.

Watch Charlie in action below:

Adobe is offering users in Europe a chance to win your own exclusive egg, designed and 3D printed by Charlie. To get one, simply tweet using #CreativityForAll and tells what creativity means to you. Adobe will choose the best comments and send the lucky winners their own 3D printed sandstone eggs. The competition closes on Apr.22, 2014.

In addition, To showcase the new 3D printing capabilities of Adobe Creative Cloud, Adobe approached 25 innovative designers from around the world and asked them to create their own interpretation of the classic egg. These eggs were then printed in 3D and on show at the Adobe Creativity For All pop-up studio in London's Truman Brewery. Here are some of them.

Design by AnotherExample.

Design by Metin Seven.

Design by Craig Francies.

Posted in 3D Printing Applications

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