May 17, 2014
Hasbro announced a co-venture with 3D Systems back in February, to co-develop, co-venture and deliver creative play experiences powered by 3D printing for children and their families later this year.
Last week, on May 9th, Hasbro filed a new 3D printing trademark application for the term "Allspark", which includes computer software program for designing and customizing 3D files for 3D printing and a website that allows users to download, design, or share 3D printable models.
"Allspark" is usually the "soul" of a Transformer, Wikipedia explains. So this is probably geared specifically towards the Transformers brand.
Allspark will include
Computer software for creating, designing, modifying, customizing, sharing and saving computer generated representations capable of being printed by a three dimensional printer.
The trademark states custom 3D printed prototype, the 'physical objects' specifically:
jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products
And the website featuring technology will enables users to
download, modify, and share three-dimensional designs on the Internet for use with computer driven machines for making three-dimensional embodiments of the designs; providing online computer games and interactive multiplayer online games via global networks.
The Rhode Island-based multinational toy company Hasbro has long been known for making toys and games based on movies and TV shows. The toy maker started the Transformers franchise in 1984, and has constinuously expanded the brand into other media, including mobile apps, video games, live-action movies, and theme park rides.
But when Hasbro focused on Transformers movies, the sales of toy lines declined. It could be one of the reasons that Hasbro is playing all the angles to keep the brand fresh. So what will it be? It could be a website that you can has access to 3D files of Hasbro's world-renowned brands (most likely Transformers). With a little fee you can download them and print at your home 3D printer. It offers endless potential to bring incredible play experiences for kids, and for Hasbro, this is a good opportunity to add a new selling point to its business - "to bring 3D printing into school and home".
Posted in 3D Printing Applications
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Why does everyone automatically think all consumer-facing 3d printing is for printing at home?
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