Jun 5, 2014
How to get consumers' attention? The advertising industry continues to come up with innovative ideas. For the upcoming Creative Fuel event in Australia, Aussie agency Cummins & Partners has found a way to promote the conference with "The World's First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project."
One important aspect of the project is to be first, said Ben Welsh, executive creative director of M&C Saatchi Sydney, "it doesn't really matter what it's being first with, but being first wins the day."
To create this project for Creative Fuel, the creative team at Cummins & Partners spent more time crafting the case study video than doing the idea. Cummins & Partners joint executive creative director's Jim Ingram and Ben Couzens live-tweeted Paul Middleditch, creator of iconic films such as "The Big Ad", to turn the vision into a compelling case study film.
"We felt it was important to get somebody famous to make the film to give it an extra level of gravitas that it may have otherwise lacked." They said.
Middleditch was immediately excited by this ambitious project: "I was immediately excited by this ambitious project."
Some of the big names in the Australian creative industry were given a first hand glimpse of this project, all of whom were "impressed into gasps of speechlessness after first providing an interesting sound-bite for the case study."
Cummins & Partners described their innovation as "the most cutting edge technology in the world", which allows the creative community of Australia to "engage with technology in an immersive, tangible manner through first person human-to-drone interaction."
How many of you believe this is serious? Anyway you don't want to miss the video below. This innovation is for Creative Fuel Event planned for July 28th.
Every so often, an idea comes along that is a real game changer. That shifts paradigms. That blows your freaking mind. It's an idea that is certain to become a part of the cultural zeitgeist by blurring the lines between advertising, marketing, technology, and brain washing. This is one such idea. And it will improve your creativity by at least 23%. Introducing The World's First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project.
via: Campaign Brief
Posted in 3D Printing Applications
Maybe you also like:
- Inside the world largest 3D printing factory (video)
- First 3D print shop opens in Netherlands
- Mcor Technologies launches 3D printing service "Staples Easy 3D"
- Figulo seeks funding to expand and develop ceramics 3D printing
- Brikstarter helps bring your ideas to Kickstarter
- Digital Reality launches new tool for real time quotes
- Shapeways opens largest 3D printing factory in the world
- Hyphen - the first prototyping and testing services in Canada
- Shapeways brand film highlights extraordinary 3D printing & surrounding creative community
Nice to see our little video made it here despite it being aimed squarely at the advertising community. Indeed we were poking fun, that drone still had to be built and it had to print and also fly. I'll reveal how it was done in a series of real case studies soon.
TK wrote at 6/7/2014 1:28:56 AM:
Lol, the video is filled with great quotes such as: "Utterly pointless, vacuous and a complete waste of time..." "Does that fly?"... "No." "What if someone misses a bus traveling at the speed of light?" "Well, catch the next one I suppose..."
CT wrote at 6/6/2014 5:42:40 AM:
Just wasted 5mins of my life!
Tom wrote at 6/5/2014 4:56:33 PM:
You've got to be kidding me... This is a prank, right? "hey guys! let's sell some buzz words!". It hurts.
3Ders.org provides the latest news about 3D printing technology and 3D printers. We are now seven years old and have around 1.5 million unique visitors per month.
