Dec 1, 2014

Concept Laser hopes to assure itself a long-term position in the US market now that it has founded a new subsidiary in the states. Demand for LaserCUSING systems in the US was already high in the past, however developments over the last two to three years have made it necessary to create a regional structure so that sales and service tasks can be dealt with efficiently and on-site. The new subsidiary is located in Dallas, TX, and was officially inaugurated on August 1, 2014 under the management of CEO John Murray.

Company founder: John Murray, CEO of Concept Laser Inc.

The fact that US markets are developing dynamically with regard to additive manufacturing strategies is no longer insider knowledge, with particular interest in the field of aerospace technology. The US aerospace sector is systematically "calibrating" its manufacturing strategies toward additive approaches more than any other country in the world. Other important branches of US industry, such as automotive or medical technology, are also in the process of adapting the new possibilities created by additive manufacturing.

Timely arrival on site: service staff from Concept Laser USA

Concept Laser has stated that thorough preparations were made before setting up in the US. Firstly, because the company wants to promote itself in a sustainable and professional manner, and secondly, as pioneers in laser melting, the company wants to demonstrate its technological expertise, which is based on numerous patents. Th US venture was planned well in advance: by the time the Dallas-based subsidiary was founded, over 40 LaserCUSING systems had already been installed.

According to CEO John Murray, as a medium-sized company run by its owners, they are not obliged to be listed on the stock exchange, but instead can reinvest their revenue in forward-thinking fields such as product development and R&D. "Concept Laser is driven by technology, not capital," said Mr. Murray.

LaserCUSING systems at Argen in San Diego (California)

Further expansion is planned

Now that the first step has been taken, the management team at Concept Laser expects the capacity of the US business to be extended even further. However, they do not want to neglect the European markets and intend to continue adapting their structure according to market demand.

In the short term, the company will be strengthening regional activities at the Ningbo office in China in order to ensure short pathways to the customer in all three important industrial regions of the triad. The task of the regional management team will be to enable service functions and fast responses to customer demands while at the same time improving communication with users and allowing a high level of information exchange. "With our headquarters serving the European market, a new branch office in the US and an established branch office in China, we are now active in three significant regions around the world," said Frank Herzog, President & CEO of Concept Laser GmbH.

John Murray, CEO of Concept Laser Inc., and Frank Herzog, President & CEO of Concept Laser GmbH, are pleased about the first installations of the X line 1000R in the US.


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