Apr 28, 2016 | By Alec

Over the past year or so, Canon has been working hard to expand into the 3D printing market. These efforts have been led by subsidiary Canon Europe, who has emerged as an important reseller of 3D Systems’ 3D printers throughout Europe. Those efforts have apparently been quite successful, as the global imaging solution provider has just revealed that they will make their full 3D Systems 3D printer catalogue available throughout Europe, Africa and the Middle East.

This announcement is surprising because it breaks from a somewhat predictable pattern in Canon’s 3D printing activities. Since signing a distribution agreement with 3D Systems in early 2015, the company has slowly but steadily been rolling out a reselling and support structure throughout Europe. Supported are a wide range of 3D Systems 3D printers, including the ProJet 1200, 3500 series, 4500, 6000 and 7000. After taking root throughout Western Europe, the company finally reached Austria earlier this month.

That slow and steady process is now replaced by a full expansion across the EMEA (Europe, Middle East and Africa) market. As the company explains, their efforts to provide 3D printing technology to their clients over the past year has been met with a very positive response. It has helped clients, they say, expand their product lines, decrease prototyping times and increase product development efficiency.

What’s more, Canon has seen a significant rise in the demand for innovative technological solutions, like 3D printing, in their main markets. Vertical markets such as AEC (Architecture, Engineering and Construction) and education industries are characterized by an increased demand for speed, flexibility and more options. Collaboration with their clients, Canon says, has allowed them to provide quality 3D printing advice and enabled them to help clients develop their products and services.

According to Chris Blake, Canon Europe’s Sales & Marketing Director, their expansion efforts are a logical result of the growing 3D printing market. “That market is expanding exponentially, as clients are seeing exactly what commercial opportunities are being created by 3D printing.” he says. “There’s no better time to invest in 3D printing. It provides the means for ambitious companies in the AEC and making industries to fully exploit their potential. We will continue to build on our successes in 3D by focusing on maximizing client opportunities.”




Posted in 3D Printer Company



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