Dec 7, 2016 | By Tess

When I hear the name Louis Vuitton, I tend to think of old-fashioned, traditional leather handbags and cases, each emblazoned with the iconic “LV” pattern. That is why I was somewhat surprised (pleasantly so) to hear that the luxury fashion brand had made 3D printing history this morning. In partnership with Melbourne, Australia-based 3D printing company OMUS, the design house has created and unveiled a stunning 3D printed installation at one of its popup retail locations in Sydney’s prestigious Westfield shopping complex.

OMUS, which is the first Australian company to have a Massivit 1800 3D printer, used the large-scale 3D printer to manufacture and realize the impressive silvery dome within only two weeks. According to the company, the schedule was extremely limited, so they had to pull out all the stops to get the project finished in time. This included reaching out to Composite Images in Sydney (which also houses a Massivit 3D printer) and bringing in Massivit technicians all the way from Israel. To give an idea of the scale of the project, the Massivit 1800 3D printer has a huge build volume of 180cm (H) x 150cm (W) x 120 cm (D).

The prestigious project, which we see the final result of above, took a great deal of design and 3D printing work. In the end, the chrome-like canopy was made from 900 kilograms of Massivit Dimengel UV-curable material, and consists of 48 separate sections, which were 3D printed, assembled, and finished with an “Avery Supreme Silver” wrapping film. Even within the strict two week window and despite some skepticism, the team was able to pull together to 3D print all of the parts for the structure within two weeks and have it assembled and installed at the Louis Vuitton store within 3 days.

“This was really a take no prisoners job! Many fabricators had already said it could not be done within the time frame using conventional processes, but oversize 3D printing by Massivit came to the rescue,” commented Robert Grosso, OMUS director. “Our team had the immense task of breaking down the customer's raw concept, and working out how to build the structure, design each of the files for production, and then work with a machine that has never tackled a project like this in the world. We could see, that we could make the structure to the designer's specification, finish and install it but only if we pulled out all of the stops. With such a prestige brand as Louis Vuitton, it had to be right."

photos by Andy McCourt

The final touches on the 3D printed installation? The vinyl-cut black lettering reading “Louis Vuitton” and the large elephant floor graphic beneath it. If you happen to be in the area, you can check out the impressive 3D printed installation at the Westfield complex in Sydney, Australia, and if you want to spend a few bucks, you can see what they’ve got.

 

 

Posted in 3D Printing Application

 

 

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