Feb 16, 2017 | By Benedict
Stratasys-owned 3D printer manufacturer MakerBot has announced a "restructuring plan" that will see 30 percent of its workforce laid off. The New York City-based 3D printer maker went through a downsizing of similar proportions in 2015.
Is MakerBot close to the brink? Not according to the New York-based company itself, but that won’t stop the question being asked, with a growing degree of seriousness, by all in the 3D printing industry. In an announcement made yesterday, MakerBot CEO Nadav Goshen stated that the 3D printer manufacturer will be reducing its staff by 30 percent, focusing its efforts around a select group of “essential products” and reorganizing the company in smaller groups around those products.
By now, you probably know the history of MakerBot as well as you know your own family’s: MakerBot builds a much-loved, open-source desktop 3D printer; MakerBot controversially goes closed source; MakerBot gets acquired by Stratasys; MakerBot courts controversy seemingly everywhere it can; MakerBot cuts its workforce twice in a year. Although its 3D printers still sell, the company’s reputation amongst makers has been nosediving since as far back as 2012, when the decision to ditch open-source hardware was made. This latest announcement won’t help to allay any doubts that the New York printer maker is still heading in a questionable direction.
Understandably, MakerBot has tried to frame its latest “restructuring plan” as a positive move, emphasizing the need to “reduce the pressure and distraction of chasing short-term market trends” while focusing on “the essential products that are most relevant to [its] core customers.” However, it’s only by paragraph three of the announcement that Goshen tells us that MakerBot will be losing almost a third of its workforce. “I’d like to thank those who are parting ways with us today for their dedication, hard work, and friendship,” writes the MakerBot CEO, who was appointed to replace Jonathan Jaglom just one month ago. “MakerBot will be providing severance pay and will be offering career services to parting staff.”
Although MakerBot’s employment statistics are not in the public domain, it is estimated that 30 percent of its workforce amounts to around 80-100 people. Those who remain will be reorganized to increase cohesion, with employees in hardware and software product development now working as one team. Dave Veisz, VP of Engineering, will oversee hardware and software R&D, while Lucas Levin, Director of Digital Products, will be made VP of Product, leading product management across both hardware and software.
3D printing giant Stratasys acquired MakerBot in 2013 for over $400 million. According to Goshen, the parent company retains faith in MakerBot: “The Stratasys leadership team believes in the core achievements and strengths of MakerBot and supports it in making the hard steps,” he said. “It has the utmost confidence in our collective ability to deliver industry leading 3D printing solutions.” Shares in Stratasys fell 1.82% yesterday.
Posted in 3D Printer Company
Maybe you also like:
- T-Bone Cape motion control board launches on Indiegogo
- New extruder could lower costs of 3D printing cellular structures for drug testing
- New Ninja Printer Plate for consumer 3D printing
- mUVe3D releases improved Marlin firmware for all 3D printers
- Zecotek plans HD 3D display for 3D printers
- Add a smart LCD controller to your Robo3D printer
- Maker Kase: a handy cabinet for 3D printers
- Heated bed for ABS printing with the Printrbot Simple XL
- Next gen all metal 3D printer extruder from Micron
- Pico all-metal hotend 100% funded in 48 hours, B3 announces Stretch Goal
- Create it REAL announces first 3D printing Real Time Processor
- A larger and more powerful 3D printer extruder on Kickstarter
Jolly D'Bugger wrote at 3/16/2017 4:32:22 AM:
אין אַ שיינעם עפּל געפֿינט מען אַ מאָל אַ וואָרעם. In a sheynem epl gefint men a mol a vorem. In a beautiful apple you sometimes find a worm.