Apr 13, 2017 | By Benedict
Select KFC restaurants in India are offering customers 3D printed figurines of themselves when they buy the KFC I-Box, a 5-in-1 chicken meal. The chosen restaurants have set up Twindom full-body 3D scanning booths where customers can get themselves digitized.
KFC India staff show off their new 3D printing capabilities
It’s been a long time since I wondered what toy I might be getting in my McDonald’s Happy Meal. Regardless of the fact that I prefer adult portions, I don’t imagine that any plastic trinket would persuade me to buy a particular kind of fast food, from McDonald’s, Burger King, or anywhere.
At least, that’s what I thought before I heard about this ridiculous new campaign from KFC. The chicken behemoth’s Indian locations are offering customers the chance to turn themselves into “3D printed selfies,” miniature figurines made using a combination of 3D scanning and 3D printing technology, when they buy an I-Box 5-in-1 meal.
We can only presume that the 3D printed figurines are boneless.
Excited chicken lovers queue for their 3D printed selfies at a KFC restaurant in India
KFC launched the campaign last month across select Indian restaurants, where Twindom 3D scanning booths have been set up to allow I-Box customers to digitize and 3D print themselves. Once the process is complete, they can pick up their chicken, fries, soda, and tiny miniature clone, presumably feeling like they’ve got a pretty good deal.
“Toy collectibles are passé and so are selfies,” said Lluis Ruiz Ribot, CMO of KFC India. “The KFC I-Box takes things to a whole new level: the Smart Toy is unique, personalized, and a mini-you.”
The unusual marketing campaign was brought about with the help of Little Me, a 3D printed figurine company based in Mumbai that brought a number of Twindom’s Twinstant Mobile full body 3D scanners to the participating KFC restaurants. These $23K scanners can be set up in about 20 minutes, and take 5-10 minutes to generate 3D previews.
A Twinstant Mobile 3D scanning booth
Interestingly, KFC isn’t the only company trying to cook up publicity with 3D printed selfies. Landmark Bank in Texas recently launched a campaign called “Become a Landmark” in an attempt to entice new customers to open an account. The reward? A 3D printed figurine, of course. Landmark Bank’s slogan for the campaign is “Don’t be a number, be a Landmark,” the idea being that the customer will get personalized, long-term attention…like a landmark.
Landmark Bank attempts to woo prospective bankers with its 3D printed figurines
“The idea of using 3D printing as a way to offer personalization to customers is interesting and one I think we will see more of as brands look to differentiate and create unique experiences to drive customers to physical stores.” said Will Drevno, co-founder of Twindom.
Posted in Fun with 3D Printing
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A. Graves wrote at 4/14/2017 3:17:24 AM:
Which printer are they using?