Jul 12, 2017 | By Tess

Notaroberto-Boldrini, a design studio based in Lyon, France, is bringing some color back into timekeeping with its new line of 3D printed watches. The collection, called Watch.step, features a number of wonderfully colorful and bright watches made using a combination of 3D printing and crafting techniques.

Designers Simon Boldrini and Loïc Notaroberto founded the studio on their shared love for pop culture. As they state on their design studio’s website, “Notaroberto-Boldrini is the result of two different but complementary personalities. Inspired by pop culture they aim to reinvestigate its philosophy and aesthetics with a pure spirit, using new fields and mixing materials.”

The designers’ latest project is certainly one for the times, as it brings together fashion, fun, technology, and watchmaking. Their unisex watches consist of a nylon strap, a quartz movement, and a number of 3D printed parts which, when combined, make for a casual but eye-grabbing wristwatch.

Notaroberto-Boldrini has designed two versions of its 3D printed watch, the Watch.step “Pop” and the Watch.step “Fancy,” the latter defined by its more conservative color palette. The 3D printed parts of the watch, made out of ABS plastic, were manufactured on a Zortrax M200 3D printer.

“STEP is a self-published project that was born following the acquisition of a 3D printer for the studio," the designers say of their 3D printed watches. "The project is a cross between new technology and craft process. We use the 3D printer to create the different components that we assemble ourselves. The final product is the result of a work exclusively carried out in the studio."

Boldrini and Notaroberto, both Italian-born, met in Brussels while both were working at the Sylvain Willenz Design Office, an industrial design studio known for its lighting and interior designs. After one year at the Belgian design firm, both Boldrini and Notaroberto moved on to La Chaux-de-Fonds, Switzerland (a center for watchmaking), where they worked for two years at Atelier Oï.

The studio’s fun and fashionable Watch.step products are available for order through its online shop. There, customers can choose from a variety of different colors, including black, pink, yellow, green, taupe, bordeau, kaki, and ivory. The best part? At 35 euros a piece, the 3D printed watches won’t break the bank.



Posted in 3D Printing Application



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