May 20, 2012

Angry Birds maker Rovio Entertainment announced its sales jumped to $100 million last year, and it plans to launch several more products in 2012 and a stock market listing next year.

Rovio is meanwhile taking the Angry Birds to consumer products which includes merchandising and licensing for toys, coffee mugs, luxe baby clothing, or full-motion animated movie. And now by cooperating with Primesmith, a jewelry company based in in Fiskars, Finland, this bird will appear on designer jewelry.

After its limited edition Mighty Eagle ring, Primesmith shows its bigger ambitions of bringing cheaper product lines to mass market. The target price is around $50 for pendant and bracelet charms. By utilizing 3D printing technology designers can create 3D shapes for the characters which is formerly only made in 2D environments. Primesmith employs 3D printing to be able to create precision molds much cheaper and faster. In addition Primesmith plans to start a design process for consumers that people could online customize their own jewelry pieces, or create the characters they play and interact on tablets and smartphones.

3D printing could generate more revenues for companies by lowering the expense and speeding up product process. It becomes certainly a trend for start-up companies to consider to use for their new product line.


Source: Forbes

Posted in 3D Printing Applications



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