Aug.22, 2013

Coca-Cola is very active in developing a personal relationship with their customers. Recently their consumers in Israel were invited to participate in a new campaign from Coca-Cola Israel to get a miniature figurine of themselves.

To help promote the launch of its new mini bottles in Israel, Coca-Cola launched the Mini-Me campaign and invited fans to the 3D printing lab in Coca-Cola's Israel factory.

In order to win the figurines, fans must first design their own "mini-me" in a phone-app. The winners were then invited to the coca cola factory and got 3D scanned. Using the latest in 360° scanning, the lab transformed the photographic images into a 3D model. High resolution 3D printer was then used to print out mini versions of themselves made of color sandstone. "At the end of the day we gave them a special little gift but also a personal experience they will remember forever." says Coca-Cola.

Watch the promotional video below, you can see the handheld 3D scanner is from Artec and the 3D printer came via 3D Systems.


Posted in 3D Printing Applications



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