Nov.16, 2013

London-based Caskstrength Creative, run by whisky writers Joel Harrison and Neil Ridley, has released a new Scotch whiskey, using 3D printing as part of their marketing effort.

The whisky, titled simply '3D', is the forth instalment in their bi-annual 'Alphabet' series of special whisky bottlings, following its Arran, BenRiach and Cutty Sark releases. The current blend was created from a vatting of three Single Malt Scotch Whiskies: Dailuaine, Dalwhinnie and Dufftown, assembled by Harrison and Ridley under the guidance and supervision of Diageo Master Blender Dr Matthew Crow.

The release is limited to 504 individually numbered 70cl bottles. The 3D is 56.4 per cent alcohol by volume.

Not only does 3D mark the first time the three whiskies have been blended together to form a unique recipe, but it is the first time whisky packaging has involved the use of 3D technology. In keeping with the name, the label for 3D has been especially designed and printed in true 3D and each bottle comes with a set of retro style 3D glasses, to enjoy the full 'Stereoscopic' effect.

The back label of each bottle contains a QR code which links through to its website where plans for a striking container can be downloaded and printed using a 3D printer.

'The three unique elements to this release have made this a hugely exciting project to work on,' explains Harrison. 'We feel that the 3D label and downloadable packaging demonstrate just how innovative Scotch whisky can be; all underscored by a great liquid.'

3D can be ordered through online retailers Master Of Malt, priced at £49.99.

Watch the video below the Caskstrength whisky sleeve being 3D printed.



Posted in 3D Printing Applications



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