Dec.2, 2013

To support the 13th December release of The Hobbit: Desolation of Smaug, Microsoft and Warner Bros announced the launch of a new cross-platform campaign and are offering a free 3D printer blueprint of The Key of Erebor from the film.

The ad campaign will run across Windows 8, MSN, Xbox 360, with an interactive, deep-dive into the film, including information about key characters, events and artefacts from the movie, actor biographies, behind-the-scenes videos and desktop wallpapers available for download.

The most interesting part is a 3D printer blueprint. The campaign will also offer Hobbit fans a free blueprint download for a 3D-printed model of "The Key to Erebor" – a major artefact in the film's plot. Fans will be invited to produce their very own collectable memorabilia from The Hobbit: The Desolation of Smaug for the cost of the print. The download will become available on the day the film is released: 13th December 2013.

Owen Sagness, General Manager for Microsoft Advertising & Online UK, says: "By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug's 'key' artefacts, we're providing a genuinely valuable and unique experience that puts the consumer first, while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology."


Posted in 3D Printing Applications



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BC wrote at 2/14/2014 1:41:17 AM:

Here is another version...pretty good too

Bry wrote at 12/17/2013 6:23:28 PM:

This was a lie. It's been almost a week past the supposed release of the file and nobody has seen it. Too bad, I thought it would be nice to give out a few keys at the show.

chris wrote at 12/17/2013 4:31:19 PM:


Anja wrote at 12/17/2013 12:02:53 AM:

According to Microsoft:"Going live on 13 December – the day the second instalment of The Hobbit trilogy is released in cinemas across the UK – the blueprint will be offered within the Ads-in-Apps creative. Fans can download this from the ad and use a 3D printer to create their very own keepsake."

hobbitfan wrote at 12/16/2013 11:32:19 PM:


what, no print wrote at 12/15/2013 6:56:16 AM:

vaporware, still no download available...

3dlyx wrote at 12/13/2013 12:01:46 PM:

cant find a download link within the ad on msn

laxmi wrote at 12/5/2013 10:32:35 AM:

Thank you for posting the great content…I was looking for something like this…I found it quiet interesting,hopefully you will keep posting such blogs….Keep sharing…

biged fromny wrote at 12/2/2013 9:15:50 PM:

what is a 3d printer blueprint?

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