Jan.31, 2014

For businesses and agencies looking into the future, rolling a 3D printing strategy into a marketing campaign could be a smart way to get fans and followers. belVita Breakfast Biscuits announces the launch of its new "#MorningWin -- Steady Energy, All Morning Long" campaign utilizing both social listening and 3D printing technology.

The belVita brand introduced its first breakfast biscuits in France more than a decade ago and now sells in more than 40 countries around the world. The integrated campaign includes a national television spot, a storefront retail activation on New York's Lower East Side, a rich social media program and content integration. The campaign encourages consumers to share how they use the steady energy from crunchy belVita Breakfast Biscuits to achieve their morning wins through a variety of fun rewards.

Droga5 and experiential agency Fake Love are collaborating on this campaign for belVita. They select their favorite tweets from people who share with @belVita on Twitter using the hashtag #MorningWin and then send tailored responses to selected morning wins, including personalized certificates, videos, virtual 3D trophies, 3D trophies printed in real time on a UP! 3D printer.

"When you think about it, every morning has a moment of victory like finding socks that match," said Kevin Brady, Executive Creative Director, Droga5. "belVita is a breakfast biscuit that gives you steady energy in the morning. So we made a twitter campaign to give people custom 3D printed trophies for the little things they do in the morning."

Check out the video below for a demo of the campaign.

Update: - Jan.31, 2014

We got a #MorningWin award from belVita today!

Posted in 3D Printing Applications



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