Mar.14, 2014

Two vending machines that let you customize your own Oreo were the stars at this year's SXSW. People waited in line for hours to customize an Oreo cookie based on the day's trending hashtags.

To start, users browse a selection of "trending flavors" displayed on a large touch screen panel on the front of the machine. Users choose from 12 flavors (including gingerbread, birthday cake, lemon, and peppermint, among others) and cookie taste (chocolate and vanilla) and then watch as their unique Oreo cookies are built.

Then, one of the 16 food-safe 3D-printer nozzles extrudes cream in one of four different patterns (bullseye, pie shapes, stripes, swirls) on your cookie. In the video below, the vending machine squeezes about two millimeters of orange frosting onto a chocolate cookie in a swirl. Then it fills in the empty spaces with white cream with an exact amount of cream to cookie ratio, which is 6.8 grams of icing per Oreo. Then a vanilla cookie is placed on top. The cookie-building process takes only about two minutes.

The experimental machines, created by MAYA Design was constructed in just 6 weeks. "We're connecting trending moments to the cookie itself," said Bonin Bough, VP of global media at Mondelez International, the owner of Oreo.

The machines will soon be traveling all over the world. Mondelez International said that they will continue fine-tuning the prototypes, and eventually the Oreo vending machine will be brought to the mainstream public. For right now, they are used as a tool to test our flavors, and to steal all the attention from SXSW.


Posted in 3D Printing Applications


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AMnerd wrote at 3/17/2014 3:30:36 PM:

But to be fair the screen they are using for the machine is amazing. Anyone know what it is?

AMnerd wrote at 3/17/2014 3:28:06 PM:

This isn't 3D printing. There is no 3D here.

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