July 29, 2014

You can now 3D print selfies out of mayonnaise.

Hellmann's, a global mayo company that supplies nearly half of the mayonnaises market in the United States, has created a robotic 3D printer arm that squirts out mayonnaise selfies on burgers, as part of a summer campaign the brand has launched in the U.K..

The wider campaign is based on the idea of "life hacks" -- the online trend which sees people think up simple tricks, skills or shortcuts for everyday life. To demonstrate what kind of cool stuff you can make with the new technology, Hellmann's released a short film on Youtube that involves having a food truck, a BBQ Lab, where people can order their favorite burger with printed mayonnaise selfie.

A 'scientist' first take a picture of someone, then the photo data is sent to the printer. The machine squirts out mayonnaise on the burger with the outline of the person. Hellmann's idea has brought a lot of fun to this summer, and everyone is happy when they receive their burger with their image 'printed' on it. Watch the video below:


Posted in 3D Printing Applications

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Adam wrote at 7/29/2014 7:55:44 PM:

2d plotter and a 3d printer aren't the same thing. If you're going to use whatever the 'it' thing is to do marketting, atleast get it right.

DJH wrote at 7/29/2014 3:01:23 PM:

I wouldn't be happy with such a small amount of mayo on my burger. More mayo, please!

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