Aug. 28, 2014

Now you can 3D-print and play with your own Pou! Toyze, the first "app store" for 3D printed customizable game characters, announced that it has signed a licensing agreement with developers of the internationally popular mobile game app pet character, Pou.

Toyze is an app where users can make their personalized unique 3D game character from their favorite game. They can then share it on social channel, and order 3D printed figurines via Toyze's service.

Launched in partnership with Zeptolab, developers of the internationally popular game franchise,Cut the Rope, Toyze aims to democratize and stir up the toy market by offering game developers new opportunity to extend their branded characters and users worldwide to model and produce their very own toys.

Toyze's interface features gamers' most beloved in-game critters and heroes, such as Zeptolab's Cut the Rope and candy-eating monster from Om Nom.

The free app allows users to easily customize their favorite game characters. Users can personalize the character in a 3D view, adding accessories and attributes (from hats, to glasses, to moustaches), play with poses and sizes – and build their own collections, no programming or CAD design skills needed. Once they have completed their model, users can share their creation via Facebook and email with friends and family.

Once the 3D model is complete, gamers can choose to purchase their very own customized toy. By working with Belgian 3D printing company i.materialise, Toyze uses the 3D printing technology to create the model and then ships it right to their door. The 3D objects are printed in color with light glossy feel so gamers do not have to paint it afterwards.

The company was founded in 2014 in Lithuania by Ilja Laurs, chairman of European VC firm Nextury Ventures and former founder and CEO of GetJar – together with a team of technology professionals from Lithuania. GetJar is the biggest open appstore in the world, currently listing 829208+ apps with more than 3M downloads per day.

"In the near future 3D printers will be ubiquitous, a home appliance allowing people to choose and print anything – from toys to jewelry – in a matter of minutes. Toyze's game characters marketplace is our first step towards that big vision," said Toyze Co-founder and Investor Ilja Laurs. "With our unique expertise, we have the opportunity to be the first-to-market online marketplace for 3D-printed, customizable game characters."

"We've partnered with Toyze because they have the most cutting-edge technology and an easy-to-use app where your favorite game characters can be customized and ordered to be 3D-printed and delivered to your doorstep — on demand, from a game, straight from your mobile device," said Misha Lyalin, CEO of Zeptolab. "We invested, because just like ZeptoLab, many game developers will find that partnering with Toyze is a great way to provide brand extension and one more revenue stream."

Toyze is clearly ambitous. Laurs said their plan is to eventually feature all video and computer game characters, and then go beyond that to comics and movie characters.

The appeal of designing and printing custom figurines is apparent, and it attracted the interest of Pou's developer, 26-year old Lebanese software engineer Paul Salame.

With 70 million active users worldwide and more than 200 million downloads, Pou has been the #1 game app in over 100 countries. Using the in-app 3D editor, players will have the opportunity to turn their favorite Pou into a 3D model, choose from over 45 different accessories and more than ten Pou outfits, and 3D print and purchase their own custom toy.

"Game players love to take care of and play with Pou, so it was a perfect opportunity to 'Toyze it!' and make Pou part of our 3D game character marketplace." said Laurs.

"Because Toyze is the first promising 3D-printing digital service that focuses on customizable game characters, they are our obvious choice for Pou." said Salame.

3D Pou is now available on Toyze's app on Google Play and will soon be on the App Store.

According to Laurs, their users have already created more than 30,000 3D models and we will be announcing several more game developers and characters in the coming weeks and months.


Posted in 3D Printing Applications

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