Jul 25, 2017 | By Tess

Insole manufacturer Superfeet is entering the custom 3D printing insole market with its new ME3D products. The printed insoles are personalized and manufactured using HP Inc.’s 3D scanning and Jet Fusion 3D printing technology.

Founded in 1977, Superfeet has established itself as a trusted company in the shoe insoles industry and has enabled its clients to walk a bit more comfortably with its biomechanically engineered foot products. Its latest line of products, ME3D insoles, marks the first time the company is marketing customized shoe inserts made using state-of-the-art 3D technologies.

Using HP’s high-definition 3D scanning and biomechanical pressure analysis system, Superfeet is capable of not only accurately capturing its clients’ foot shape and structure, but also analyzing how they walk and move. This 3D scanning technology enables Superfeet to design a custom insole for the wearer which will support their bodies through the day.

The insoles themselves are fabricated using HP's Multi Jet Fusion 3D printing technology, which boasts printing speeds up to ten times faster than other FDM and SLS on the market. To get their hands on—or rather their feet into—Superfeet’s new 3D printed insoles, customers can have their feet 3D scanned in select stores, as the insole company has partnered with a number of retailers across the U.S. for its new product launch.

Once their feet are scanned and their gait’s analyzed, Superfeet can design and 3D print the customized insoles, which will then be shipped to the client’s home. The cost of quality foot support and comfort? Only $150.

“For 40 years we have set the standard for shape and fit. Until today the technology was not available to deliver a 3D printed insole that met Superfeet’s exacting standards,” commented Eric Hayes, Chief Marketing Officer at Superfeet.

“Our new solution allows us to create the most individualized shape and fit solution on the planet. ME3D is just the beginning of a major shift in how consumers will experience shape and fit, and it’s the first of many individualized products Superfeet plans to offer, including fully- personalized footwear with a batch size of one.”

ME3D insoles will be launching in various locations throughout the summer, including the Naperville Running Company in Naperville, IL; Running Central in Peoria, IL; Gazelle Sports in Grand Rapids, MI; Santa Cruz Running in Santa Cruz, CA; Up and Running in Dayton, OH; and a few others.

With its first line of 3D printed insoles, Superfeet is joining a number of other insole producers which have already integrated additive manufacturing technology into their business. Wiivv Wearables, one of the most recognized 3D printed insole startups, has been seeing some success, with over $4 million in funding raised earlier this year, and its 3D printed sandal crowdfunding campaign smashing its funding goal.



Posted in 3D Printing Application



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