Feb 24, 2018 | By Tess

Fashion house Gucci sure turned heads this week at its Fall 2018 runway show in Milan...but not in the way you’d expect.

While the fashion items were impressive, two of Gucci’s models stole the show by taking to the runway carrying 3D printed replicas of their own heads. Just when you think you’ve seen it all in fashion...

The unusual accessories reportedly took about six months to create and were based on 3D scans taken of the two models: Dwight Hoogendijk and Unia Pakhomova. Currently, we don’t have many details about what 3D printing technology was used to make the head replicas, though we can imagine there was a fair amount of post-processing to get them as realistic as they are.

Alessandro Michele, Gucci’s creative director, is the person behind the nightmarish accessories, and explains that the idea (and indeed the whole collection) was actually inspired by Donna Haraway’s 1984 essay “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the late Twentieth Century.”

The 3D printed heads were specifically meant to represent and evoke the struggle of finding and accepting one’s own identity in this day and age. As Michele told Reuteurs, the heads literally encapsulate the idea of “looking after your head and thoughts.”

(Images: Gucci)

Unsurprisingly, the 3D printed heads have caused quite a stir on social media and have even been the inspiration for a number of funny memes.



Posted in 3D Printing Application



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