Feb 27, 2018 | By Tess

Italy’s Dolce & Gabbana is the latest fashion house to use tech in its runway display. At the recent D&G Fall/Winter 2018/19 Women’s Fashion Show in Milan, the models were left a bit empty-handed as drones were tasked with showing off the brand’s latest handbags.

According to those in attendance, audience members were instructed to turn off their smartphones’ WiFi and internet connections. Presumably bewildered, the audience eventually complied and were subsequently greeted with a parade of flying purses.

Somewhat disappointingly, it wasn’t the purses themselves that were flying (please someone, make a flying purse!), rather, they were being carried by a small fleet of drones.

The purse-laden UAVs opened the runway show in what is sure to be a fashion first, but were followed by the more traditional human model wearing clothes.

The Dolce & Gabbana show marks the latest fashion-tech gimmick featured at Milan Fashion Week. Last week, Gucci shocked its audiences by sending two models down the runway carrying eerily realistic 3D printed replicas of their heads.

Earlier this month, Spanish design studio ZER also featured 3D printing in its fashion. Not only were the models wearing some 3D printed garments, but the runway stage was decorated with actual 3D printers!



Posted in 3D Printing Application



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