Aug 17, 2018 | By Thomas

73 percent of European retailers believe investments in 3D printing can directly lead to greater customer satisfaction.

A new study commissioned by Ricoh among 791 retail leaders across the continent found that 84% report a growing demand from customers for shorter delivery times and 74% say customers increasingly want more personalised products.

With that in mind, 68% agreed new 3D printing technologies provide a key source of differentiation for their business.

To keep pace with changing consumer preferences, 68% of those surveyed plan on investing in 3D printing technologies within the next two years. Specifically, 60% believe 3D printing will speed-up their product development cycle, while 73% believe new printing technologies will help them maximise new market opportunities.

David Mills, CEO of Ricoh Europe says: “In the age of the mobile consumer, it is more crucial than ever to get the right product into customers’ hands at the right time. Bricks-and-mortar retailers are up against their digital rivals to deliver products on-demand, and personalise them to their customers’ individual tastes. With store closures an increasingly common sight, leading retailers are turning towards print to enhance the consumer experience, more effectively fulfil orders and compete for customer loyalty.”

Mills adds: “Bridging the gap between digital and physical objects, new technologies such as 3D printing simplify the way items are created, stocked, and distributed. As on-demand production becomes more localised, the nature of transactio



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