Jan 8, 2019 | By Thomas

112-year old Dr. Scholl's, the category leader in foot care, is partnering with start-up Wiivv to offer fully custom 3D printed insoles. Using a simple smartphone app, consumers can personalize their own design and order a Dr. Scholl’s custom 3D printed insole mapped from 400 points on their feet. The partnership is announced at CES 2019, the big tech trade show in Las Vegas this week.

“Dr. Scholl‘s understands the importance of customization for a growing number of consumers. This new offering enables us to make inserts to the exact specifications of our customers‘ feet, with just the right support in just the right places,” said Claudia F. Metcalf, U.S. Marketing Director, Dr. Scholl’s. “Using Wiivv Fit Technology, we are bringing a custom 3D experience to the reliable, comfortable inserts Dr. Scholl’s is known for. This is a breakthrough in premium personalization with the ability to shop from home.”

Wiivv pioneered the ability for consumers to capture their foot profile with a phone and create customized 3D printed footwear. Three years ago, Wiivv was a runner up in the TechCrunch Hardware Battlefield competition held at the Consumer Electronics Show (CES) in Las Vegas and the company simultaneously launched its first and highly successful Kickstarter campaign to produce 3D printed custom insoles. CES was where the two partners first met and now the location chosen to announce the partnership for the first time.

“What we pioneered at Wiivv is helping Dr. Scholl’s scale its custom business and meet the needs of consumers who are beginning to understand the benefits of custom for the body,” said Wiivv co-founder and Chief Executive Officer Shamil Hargovan. “We are a technology company, but we exist to add active and meaningful years to your life by making custom products one at a time, so that you can move, feel, and live your best. It’s an honor to partner with Dr. Scholl’s and we’re thrilled to be moving on-demand retail and manufacturing in America forward.”

Dr. Scholl’s Custom 3D Inserts are available now in three-quarter and full-length models for $99. Customers start by downloading the Dr. Scholl’s Custom 3D Inserts app from the Apple or Google Play Store and then capturing their feet with photos on their phone. Custom made 3D printed insert will arrive within 14 days of your order.



Posted in 3D Printing Application



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