Feb 12, 2017 | By Julia
Kristoffer Rønn-Andersen is the creative mind behind Primal Crafts: the Danish jewelry brand 3D printing in steel, silver, and titanium. Drawing inspiration from Norse mythology, Rønn-Andersen’s stunning statement pieces strike a perfect balance between style and craft.
“I like to challenge the ordinary, both in terms of esthetics and style, but also in terms of the distribution and manufacturing, which is where 3D printing fits in the brand,” the Danish engineer-turned-designer says.
Minimal, sleek, and regal, the unique works feel surreal, as if descended from another world. Striking angles and heavy textural elements combine to create one-of-a-kind necklaces, rings, and bracelets.
The collections also give a sharp nod to their means of production. Rønn-Andersen acknowledges that without 3D printing, Primal Crafts would never have existed. “If 3D printing had not been as accessible to me as it is, I would probably not have started Primal Crafts,” the designer says.
Rather than arriving at 3D printing through jewelry-making though, Rønn-Andersen took a roundabout route. The Primal Crafts founder had previously worked as a playground designer before pursuing his Master’s degree in engineering. As a recent graduate, Rønn-Andersen began making custom jewelry designs for friends and family. Business took off unexpectedly, and Rønn-Andersen seized the opportunity to continue applying his design skills with his technical know-how. That led to the advent of the Primal Crafts brand, and a new kind of design work: all jewelry is 3D printed in different metals.
Steel and silver are two of Rønn-Andersen’s most preferred materials to work with, but the maker’s horizons are always broadening. Rønn-Andersen’s current “crush” is Titanium, he gushes. “I love the material and really think that 3D printing will expand the use of Titanium in the jewelry and fashion industry,” he says, referencing a trend that has already begun to swell.
From Rønn-Andersen’s perspective, 3D printing has plenty of benefits. Designs can quickly be updated for fast improvements, custom sizing is made easy, and aesthetic boundaries can be pushed to new heights, he says. In a market where personalization is sharply on the rise, these affordances are key to designers and business owners alike.
3D printing also democratizes manufacturing, the designer notes. “It makes it easier for people without the financial means to start something at low risk.”
Rønn-Andersen took that risk, and it’s certainly paid off. In the past couple years, Primal Crafts has become his full-time career, from product design and marketing to website management and accounting. And with a recent expansion into Singapore retailers, we’re betting the Danish jewelry brand is only just getting started.
To see more of Primal Crafts’ designs, or to order your own custom-made creation, check out their website.
Posted in 3D Printing Application
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