Aug. 1, 2014

Desktop 3D printer manufacuturer Makerbot announced today it is opening a MakerBot Europe office based in Germany. As part of this expansion effort, MakerBot is acquiring certain assets of its Germany-based partner, HAFNER'S BÜRO, which has been a MakerBot reseller in Germany for several years.

MakerBot Europe will manage the network of MakerBot resellers throughout Central and Eastern Europe. MakerBot's current resellers will transition into working with MakerBot Europe, and the new organization will be led by Alexander Hafner, who will be general manager of the new division. Hafner has been owner and president of HAFNER'S BÜRO since its founding in 1988.

"Alexander Hafner and HAFNER'S BÜRO are longtime MakerBot partners and have extensive knowledge of our products, 3D printing and design solutions, and the European market." noted Jenny Lawton, president of MakerBot.

The acquisition of certain assets of HAFNER'S BÜRO is a major step in securing a strong foothold in the European market for MakerBot. Makerbot has traditionally focused its sales and marketing efforts in the United States. Now, with the creation of MakerBot Europe, it will be able to expand its reach in many countries.

According to the press release, MakerBot Europe will encompass Austria, Belgium, Croatia, the Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom and other European countries. Existing MakerBot distributors and resellers will continue to run their businesses as usual and are expected to start to be assimilated into MakerBot Europe's sales and marketing organization within a six-month time frame. During that time, MakerBot Europe will also be expanding the company's reach and looking for additional strategic partnerships with resellers and key retailers that can help expand MakerBot's penetration in the European market.

"HAFNER'S BÜRO in Stuttgart was chosen as the hub for MakerBot Europe due to their excellent performance record, enthusiasm for 3D printing and MakerBot products, and central location," noted Frank Alfano, chief revenue officer at MakerBot. "Germany has also long been the European hub for 3D printing as overall interest in 3D printing has grown throughout Europe. We have confidence that the area will continue to grow in dominance in the 3D printing arena."


Posted in 3D Printing Company

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Hellenicopter wrote at 8/7/2014 11:11:05 PM:

Are you guys out of your minds? What prices are those in Europe?! What could justify such increased prices compared to the US?



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