Jan 22, 2016 | By Kira
Interactive design company Ideum recently partnered with JCB Wines to create an immersive, multifaceted wine tasting experience, brought to life by 3D printed smart coasters by Graphene 3D Lab. Thanks to Graphene 3D’s conductive 3D printing filaments, when placed between Ideum’s multitouch table and the wine glass, the 3D printed coasters can digitally identify the wine in question, and launch either a cinematic presentation of the wine, or give the taster access to personalized tasting notes and additional information, blending the physical and digital to create a truly innovative wine tasting experience.
Wine tastings are all about engaging the five senses—taking the time to fully appreciate and experience the color, scent, sparkle, body, smoothness and temperature of the wine. However, winemaker Jean-Charles Boisset sought to give his visitors an entirely new way to experience the exclusive wines within the JCB Collection. Boisset thus partnered with Ideum to create a first-of-its kind interactive wine tasting.
“Our vision has always been to transcend the traditional wine experience and bring a new dimension to the wine world. We partnered with Ideum to create the first truly interactive and social wine tasting we have ever seen – an inspired experience that unites guests together while enhancing their wine experience to go beyond into another sensory world,” said Boisset.
Ideum, based in Corrales, New Mexico, focuses on creating high-tech interactive experiences through its multitouch tables and walls. Specializing in software and hardware design, human-computer interaction, user experience, programming, gaming and more, Ideum has created next-generation visitor experiences for clients as varied as the Smithsonian National Museum, NASA, and Coca-Cola.
For its collaboration with JCB, Ideum created a customized Platform 44 4K UHD multitouch table, with a gold top and crocodile skin base to reflect the vibrancy and opulence of the JCB Tasting Salon. The company also designed and developed an interactive software experience, custom hardware, and a proprietary Fudicial Marker Recognition System, designed to work with Graphene 3D’s 3D printed smart coasters.
Graphene, considered a sort of ‘holy grail’ in 3D printing materials, due to its remarkable strength, light weight, flexibility, and most important, ability to conduct heat and electricity, is the base of Graphene 3D Lab’s signature conductive filament, which was specifically designed to 3D print electrically conductive components including sensors, human interface devices, circuitry and more. The collaboration between Graphene 3D and Ideum turned out to be an ideal opportunity for Graphene 3D to work through some kinks in the early development stages of their conductive 3D printing filament.
“Ideum had heard about our conductive polymer and wanted to try it out for their project,” Daneil Stolyarov, Co-CEO of Graphene 3D Lab, told 3Ders.org. “We were still in early testing and had some issues, so we offered to 3D print the coasters for them.” “After a few months of testing back and forth on the concept, and some engineering design changes, we were able to 3D print them,” added Ian Klassen, COO. “We ended up with fabulous results.”
Although initial prototypes of the 3D printed coasters required assembly, the final iterations were entirely 3D printed in one piece, using a standard, commercially-available desktop 3D printer. Once programmed by Ideum, these smart 3D printed coasters could act as fiducial markers, allowing the software to identify each individual wine and launching the immersive wine tasting experience.
Images courtesy of Ideum - Ideas + Media
New York-based Graphene 3D Lab is known for developing and marketing a range of proprietary, commercially available graphene-based nanocomposite materials for 3D printing functional electronics and devices. Alongside its commercially-available graphene filaments, the company recently launched a magnetic 3D printing filament, and filed a patent for a multi-functional 3D printer, the Romulus III.
“The mission of our company is to develop a set of functional 3D printing materials,” Stolyarov told 3Ders. “The vision I have for the future of 3D printing is that eventually, everything can be printed with a 3D printer,” including electronic devices that can operate straight off the print bed. “Any gadget consists of a body, wires, magnets and so on, so we have to find materials which can be 3D printed, but also be electrically conductive, magnetic, strong…so that is what we are developing. The conductive graphene-based filament is our signature product, and just one example of our vision.”
The 3D printed smart coasters for the Ideum/JCB Wine Tasting Salon are just the first in a series of projects in which Graphene 3D will collaborate with Ideum to 3D print functional electronic devices that utilize Ideum’s proprietary fiducial software. Graphene 3D also has a number of collaborations in development that it hopes will prove the functional capabilities of 3D printing, and open the doors to further applications for their innovative conductive materials.
Indeed, there has been a growing demand within the 3D printing industry to develop more functional and multi-functional materials, which have a wide variety of applications, from Ideum’s human-computer interaction tables, to uses in the semiconductor, automotive, and aerospace industries, to name just a few. “Conductive filaments can be used in whatever the imagination allows,” said Klassen.
“Stay tuned, because we have a lot of specialty filaments coming,” he added. “Just earlier this week, we announced magnetic filaments, and we’ll be introducing a series of specialty 3D printing filaments over the course of the next few months.”
Posted in 3D Printing Application
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