Dec.10, 2013
This Christmas thousands of neglected children will wake up with nothing.
To raise awareness of this problem the charity Kids Company has launched an experiential campaign to give toys to disadvantaged children in London for Christmas. From 13th - 18th December advertising agency 'Abbott Mead Vickers BBDO' will opened a pop-up shop in Soho with six Ultimaker 3D printers printing toys live.
Kids Company, the award-winning charity for vulnerable children and young people, believes that no child should wake up on Christmas Day without a present, but sadly that is the reality thousands of children face across London every year.
Open to all from Friday 13th to Wednesday 18th December 'Print Happiness' will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day.
People can select a toy, text a donation of £5 to a number and then watch the toy being printed.
There will be six toy designs to choose from. World-famous animators Aardman, the people behind the nation's much-loved Wallace and Gromit characters, have lent their support to the cause and have created two exclusive and limited edition toy designs. Further special designs have been specially created by renowned design companies Tado and Triclops, and one of Ultimaker's own designs will also feature.
You can also get involved online by spreading the word about the activity using the hashtag #Printhappiness on Twitter and Instagram. On Christmas Day, the toys will be given to children at a Kids Company party. You can support them here.
- When - Fri 13th - Weds 18th December 2013
- Where - 39 Great Windmill Street, London W1D 7LX
Posted in 3D Printer Applications
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