Jan.31, 2014

3D printing has officially arrived in Australia. Stationary and office equipment supply chain Officeworks announced today that it is now offering the 3D Systems Cube 3D printers both online and in 21 store locations.

Officeworks is the first major store in Australia to stock 3D printers. It will sell 3D System's Cube, a Wi-Fi enabled printer that takes $60 plastic cartridges and prints 3D objects up to 140x140x140mm in size. Officeworks will sell the Cube for $1499 which is $200 more than its price in US.

"Whether it's to bring to life your design course work, show concepts to clients, or create something unique for fun, Cube 3D printers have you covered," said Officeworks technology business manager Toby Watson in a statement.

He also said that Officeworks is "really excited to see where our customers can take the Cube 3D printer as they explore the limitless range of creative, boundary-pushing designs available."

"We encourage everyone to get involved as it's never been easier to bring your big ideas to life." said Watson.

Officeworks now offers white and silver versions of the printer in stores, and blue and magenta versions only online.

Officeworks is not the first company offering 3D printers in Australia. Retailer 3D Printing Studio was already selling 3D printers in Sydney. But Officeworks is the first large retailers to sell a 3D Printer in stores. Last year analyst firm Gartner predicted that worldwide shipments of sub-$100,000 3D printers will grow 49 percent in 2013 to reach a total of 56,507 units. Gartner says that shipments will increase further in 2014, growing 75 percent to 98,065 units, followed by a near doubling of unit shipments in 2015.

"The 3D printer market has reached its inflection point," said Gartner research director Pete Basiliere.


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