Dec 17, 2014

The Hershey Company (NYSE:HSY), in partnership with 3D Systems, today announced the December 19 debut of its 3D Chocolate Candy Printing exhibit at Hershey's Chocolate World Attraction.

On December 19, visitors to Hershey's Chocolate World Attraction will have the opportunity to witness live 3D printing, see examples of finished 3D printed chocolate, interact with a library of 3D graphics pre-loaded on iPads and be scanned to see what they would look like as a piece of 3D chocolate. According to its press release, the model on display at Hershey’s Chocolate World Attraction is the most advanced model in operation today.

"We are now using 3D technology to bring Hershey goodness to consumers in unanticipated and exciting ways," said Will Papa, Chief Research and Development Officer, The Hershey Company. "3D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3D chocolate candy printing in action."

"We are committed to democratizing 3-D printing, making this game-changing technology accessible and engaging for everyone," said Chuck Hull, Founder and Chief Technology Officer, 3D Systems. "Our partnership with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confections, allows us to create unique, exciting and personalized edible experiences, and this is a great way to showcase the power and possibilities of 3D printing."

One of Hershey's goals is to gather knowledge and insights directly from consumers after they experience the interactive exhibit. Through a survey presented on a large touchscreen, consumers will have the opportunity to share their preferences on customization options and product design. This information will influence the final technology and business model for a commercial 3D chocolate candy printing experience.

"This exhibit is a great example of co-creation with consumers. They will be instrumental in shaping the future of commercially available 3D chocolate printing," added Papa.

Posted in 3D Printing Applications


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