Apr 14, 2016 | By Tess
Charts and graphs, though necessary in many business meetings, do not really convey any notions of fun or excitement. In order to liven up their own business data and statistics, and to show what fun can actually be had with infographics, Belgian biopharmaceutical company Ablynx enlisted the help of local creative branding studio Coming Soon. The result of the collaboration is a series of inspired and amusing 3D printed infographics that would make just about anyone want to pay attention to Ablynx’s annual report.
The infographic project consists of eight images, each showcasing the digitally drawn graphs or charts as well as their 3D printed counterparts. The latter include 3D printed pie charts, line graphs, and bar graphs. Additionally, each of the 3D printed infographics is composed in such a way that not only communicates the data and statistics, but also a playful and engaging approach to presenting a report.
As you’ll notice from the photos, the design team at Coming Soon, made up of creative director Jim van Raembonck, art director Phoebe De Corte, designer Dries Caekebeke, and 3D printing expert Kobe Mertens, also decided to add small miniature figures to the 3D printed charts and tables, effectively making the graphs a sort of playground for the tiny figurines.
In the spread which details Ablynx’s overall performance through a line graph, tiny mountain climbers scale the jagged orange 3D printed graph; to illustrate cash income and expenses a small child swings from a blue green and yellow bar and line graph; and the breakdown of the share capital spread, for its part, displays two figurines ascending a spiral staircase 3D printed pie chart.
While incredibly amusing, the 3D printed charts and graphs also accurately convey the company’s numbers and statistical information, therefore relaying actual information through a fun visual means. To delve further into the statistical information, the companies have also included digital graphics to accompany the 3D printed ones, as well as a comprehensive digital graph alongside them.
According to Coming Soon, the pieces for the project took them two entire weeks to 3D print, and the effort seems to have been well worth it. The Belgian creative design company has worked with infographics before, having designed and created a series of giant infographics for Ablynx in the past.
Though evidently a more costly and time consuming process than simply printing out graphs on paper, we can’t help but hope more companies will follow Albynx’s lead and get inspired to add some fun and originality to their annual reports and statistics.
Posted in 3D Printing Application
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