Apr.6, 2012

Here is a campaign from Volkswagen, devised by DDB Denmark and Society 46, "The Polo Principle" campaign. The campaign is launched to demonstrate the principle on which Volkswagen build the Polo - through the the best technology and innovations. "The Polo prototypes are made of special plaster-based powders that are layered down to a precision of 0.1mm, colored and bonded together with a 3d printer. They are finished with a gloss and have a similar appearance to ceramic or porcelain."

(images from Polo Gallery)

"The Polo Principle" is about to bring advanced tech to the masses by inviting people to Volkswagen's site to customize a Polo or upload their own design. The 40 most creative submissions will be created on the 3D printers Polo uses to create prototype. These designs will be exhibited in Copenhagen in May. Finally, the winner will get his/her design on a real Polo and get to drive that Polo for two months during the summer.


Posted in 3D Printing Events



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