Jul.22, 2013

The Van Gogh Museum in the Netherlands has launched first series of 3D replica of Van Gogh's work on Monday, July 15th in Hong Kong.

The Van Gogh Museum Amsterdam, together with FUJIFILM Belgium NV have developed a 3D printing project called Relievo, a premium three-dimensional replica of Van Gogh masterpieces. The originals, such as Almond Blossom (1890), Sunflowers (1889), The Harvest (1888), Wheatfield under thunderclouds (1890) and Boulevard de Clichy (1887) were recreated in size, colour, brightness and texture to achieve an ultimate fine-art reproduction.

Almond Blossom (1890)

The Harvest (1888)

The Relievo not only recreates the front of the original painting but also the back of the paintings including all labels and stamps that were added over the years on the frame. The Relievos are checked and officially approved by curators of the Van Gogh Museum.

Unique reproduction process: Reliefography

FUJIFILM Belgium NV is the technology owner and manufacturer of Relievo. Reliefography is a new and unique reproduction process developed by FUJIFILM Belgium NV. For the first time, 3D scanning, digital imaging and 3D printing technology (UV inkjet printing) are brought together to faithfully reproduce the textured detail of Van Gogh's artworks in accurate colour.

Relievo 'Sunflowers', Van Gogh Museum, Amsterdam

Richard Tackx, FUJIFILM Belgium Director Sales & Marketing EMEA says: "At Fujifilm we are very excited to work together with the Van Gogh Museum on this fascinating project. The result of our joined efforts is a very high quality reproduction and we hope the market will respond very positively to this unique product."

Relievo Backside Detail of 'Sunflowers', Van Gogh Museum, Amsterdam

Axel Rüger, Director of the Van Gogh Museum comments: "Considering current developments regarding the 3D printing process, the creation of a three-dimensional reproduction is an exciting but, most of all, logical new step. By means of Relievos, availability and accessibility of the works of art can be enhanced, which gives the Van Gogh Museum the opportunity to realise its mission to inspire and enrich as large an audience as possible."

Debut launch in Hong Kong

The launch is part of a pilot which is mainly intended to test the product on the market. The Van Gogh Museum has decided to make a world first announcement of this product in Hong Kong and thus in the first step target the markets of Asia, with the region's metropolitan cities, such as Hong Kong, Singapore, Tokyo and Beijing. They are available for € 25,000 each.

Vincent Van Gogh once said, "I can't change the fact that my paintings don't sell. But the time will come when people will recognize that they are worth more than the value of the paints used in the picture." True words. The product will further be used for educational purposes. Sections of a Relievo are presently used for the 'Van Gogh at work' exhibition (Van Gogh Museum in Amsterdam until January 12th, 2014). The option to apply the reproductions in schools and for the blind and visually impaired is also being developed.

Source: FujiFilm.eu

Posted in 3D Printing Applications



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Jan Takke wrote at 7/30/2013 12:18:00 PM:

What about legal aspects? Any Copyright on both originals and "copies"? Who owns these rights anyways?

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