Nov.6, 2013
McDonalds is considering having 3D printers installed in its stores to create pocket-sized plastics toys for its famous Happy Meals.
McDonald's UK IT director, Mark Fabes, said he was looking at potential applications of 3d printing – and one was whether it could be used to produce the toys which are bundled in McDonalds' Happy Meals.
Fabes says using 3D printers on-site would allow staff to print the toy of the child's choice, should the kid not like the toy McDonalds is offering at the time, or a toy that is no longer being supplied in Happy Meal.
"Countless families have had their enjoyment of a nutritious McD's ruined because they turned up the week that the starring character in that season's kiddie-sized blockbuster had been replaced by an earnest but boring supporting character as the toy of choice," the UK's Register reports.
It will take a while for the first 3D printer to arrive at McDonalds. "It's just a thought," said Fabes at a Fujitsu customer event in Munich. First of all, McDonalds needs to investigate the market making sure that people are able to support and use it.
In addition Fabes said that in order for McDonald's to take 3D printing more seriously, it must first of all come down in cost. Apart from cost considerations, there is also the issue of whether plastic smelting machines were appropriate for use in food outlets.
Fabes said any move by McDonalds would have to be alongside a serious tech supplier: "It's got to be a big partner in terms of robustness."
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I love mcdonalds especially happy meals
name wrote at 11/7/2013 3:46:00 AM:
clueless they be
Proteus wrote at 11/7/2013 3:06:49 AM:
Nutritious LOL. And unless the kid is willing to wait a few hours for a lower quality part...
wire wrote at 11/6/2013 11:26:24 PM:
Easy to tell he does not know about the long print times.
JC wrote at 11/6/2013 11:10:49 PM:
a shithole like McGonads would need ALL the gimmicks to have people buy the cumfart fast foods.
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