Nov.25, 2013

French startup FabZat reveals its video games monetization service based on 3D printing.

FabZat offers publishers and video game developers an 'in-app merchandising' service which allows them to sell personalized 3D printed game items and accessories. The service operates through a plugin to be integrated into the game code that will allow players to access an in-game store. Players will be able to purchase their character or other in-world items, from within the game. These items, including characters, vehicles, trophies, etc. will be 3D printed in colors and then finished by hand and finally delivered to your doorstep.

The company was founded in early 2013 by Florent Pitoun and Matthieu Saint-Denis, and has got support from Bordeaux Unitec, AEC, BPI France (ex Oséo) and EADS. FabZat hopes this additional revenues generator could revolutionize the way that game developers make money from their games. With some clicks, a virtual hero can be ordered and transformed into a real, personalized object using a ProJet 660Pro, a large-build, full-color 3D printer from 3D Systems or an EOS 3D printer.

FabZat partners with game publishers and developers such as AMA – Guillemot Group, Pixowl, Shinypix, Shiro Games, Bulkypix, Mando Productions, All is Black, idsc-group etc. Gamers can currently purchase character collectibles in Astérix: Megaslap and Geek Resort, but FabZat hopes partner their merchandising services with many more different game studios and publishers.

"AMA always looks for innovative solutions to better serve its players. FabZat is one of the only companies to deliver both a yet-unseen value to players and a new revenue sources for publishers", says Jean-François Denis, CEO from Advanced Mobile Applications.

Posted in 3D Printing Services



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