Feb 19, 2016 | By Alec

It has already begun in fitness centers everywhere. So many people have joined in early January as part of their new year’s resolutions, but one by one many will go less and less frequently – before stopping all together. It’s not a shameful thing at all, as it’s everything but easy to find time and energy to work out in a packed schedule. In an attempt to stop this annual trend, the very modern BRICK fitness facilities are now offering new members a unique 3D printing aid called “The Fit Nesting Doll” – with each doll resembling a person’s own goals and filled with a customized fitness program.

It’s a very interesting way to keep the focus on your goals. As it’s so hard to imagine the results of all your efforts, these 3D printed Russian nesting dolls (matryoshka dolls, to give the official name) actually resemble the owner and what he or she will look like if she keeps up the good work. BRICK, as you might know, is a fitness center with several facilities throughout the US. Instead of offering just a few machines and a help-yourself-attitude, they are actually trying to help members achieve their goals. “Our skilled coaches have developed a new approach to fitness, building an athletic program that's comprehensive, inclusive and always challenging. Inside these walls, your safety is always our foremost priority,” they say. They also offer a very wide range of programs and just about every modern fitness approach you can think of.

But even that doesn’t always get people to stick around, so BRICK turned to top level creativity agency BBDO New York to find a new way to engage with their clients. This became the 3D printed nesting dolls. Each of the dolls has been custom made by artists from around the world, and is 3D printed to resemble the user and features a very fun and encouraging paint job. But more importantly, the last doll carries a flash drive, featuring a detailed and customized five month workout plan to help you meet your goals. The different layers of the doll represent the stages of your progress, enabling you to keep your eye on the prize and stick to your program.

We’ve never seen a 3D printing project be as encouraging for gym members before. And the five month plan isn’t arbitrarily set up either, as most new members stop going within that same time period. The Fit Nesting Doll program is thus completely aimed at getting individual members to cross that hurdle. For more information on the doll and getting one for yourself, check out the BRICK website here.



Posted in 3D Printing Application



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